Get Your Year in Gear “A 12 Week Campaign for Your 2012 Strong 1st Quarter Launch”
12 Key Strategies for Your Success
More Profit in Less Time, with Less Stress and More Joy
Week 2 – Have a strategic business development plan that supports your vision
Welcome back – this week, let’s talk about your strategic business development plan
Today, we will lay out some key principles and ideas for developing, refining and/or reinforcing your strategic business development plan and also encourage you to itemize your benefit list.
It is important at the onset of this process to let you know that this is an ongoing, organic, living document. The completion of this Business Plan is not the end of a project but the beginning of a new way of doing business. It is a plan that will change and grow just as you & your business do.
Developing a comprehensive Business Plan is a primary motivator behind achieving dramatic results in production and asset gathering. You can expect a substantial increase in your business by devising a well thought out Business Plan. We expect this plan to provide you with a path to guide you to a running a more efficient and successful business. As you write this plan over the next several weeks, please feel free to use all of the resources available from us to assist you with whatever questions you may have. We are here to make this process go as smoothly as possible.
Your Business Plan will be written in stages. It is imperative that each stage be completed before moving on to the next. You’ll be receiving constant follow-up to ensure that you are on the right track. Please feel free to e mail your stages to us for any insight we might be able to offer. Examples will be provided on the way. If more are needed, please do not hesitate to call upon us.
Stage 1- Benefits
Objective: First of all, ask yourself questions to identify the personal benefits and rewards of reshaping your business service model and/or doubling your performance/production/revenues.
The first part of writing your Business Plan is probably the easiest and likely the most important. Sit down with a clean sheet of paper and spend some time writing down the personal benefits of this process for you and those you most care about. At least 7-10 clear benefits, even on an index card. What you transcribe onto paper will become your personalized, motivational fuel behind this whole growth process. While this stage will not physically be in the final draft of your Business Plan, we highly suggest that it best be read every day, to harness your highest energies and strengthen your prioritized focus. Often times, family members can also be of assistance, as you brainstorm and work yourself through this exercise. Ask yourself key questions, such as:
A. What real benefits could come to me, by reshaping my business and/or doubling revenues?
1. How would extra income affect my life and the lives of those I most love?
2. How would this impact my long term financial security and my own peace of mind?
3. How would this affect my relationship with my clients, stakeholders & future growth?
Bonus suggestion – recommended book/reading?
The One Page Business Plan, Financial Services Edition James T. Horan Jr. (Author)
About the Author
Jim Horan regularly wows audiences across the country. His popular and practical workshops help financial services executives and producers make their businesses more profitable. Mr. Horan is also author of the bestselling The One Page® Business Plan Series. Over the past 16 years, his company has assisted over 100,000 businesses and firms achieve sustainable cash flow and profitable growth by helping them create clear, concise and actionable business plans. Jim has the unique ability to take complex business situations and make them simple. Tom Peters, author of Thriving on Chaos and In Search of Excellence, calls The One Page Business Plan an out and out winner… Period! Peters has been quoted as saying ‘It makes great sense to me as a so-called business thinker. The One Page Business Plan = the proverbial better mousetrap’
We look fwd to expanding our relationship and work together in 2012. See you next week!!
With sincere and deep appreciation,
Don
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