Get Your Year in Gear “A 12 Week Campaign for Your 2012 Strong 1st Quarter Launch”
12 Key Strategies for Your Success
More Profit in Less Time, with Less Stress and More Joy
“The price of excellence is discipline. The cost of mediocrity is disappointment”
William Arthur Ward
Welcome back for Week 3
Further detailing out your business vision, philosophy and written goals.
Stage 2 – Mission Statement
OBJECTIVE: To map out broad vision for yourself and what you are trying to become and do.
“Who am I? What do I do? Where am I going?”
A mission statement is a statement of the purpose for your business. The mission statement should guide the actions of your business, spell out its overall goal, provide pathways, and guide decision-making. It provides “the framework or context within which your business strategies are formulated.” Your Mission Statement gives you the opportunity to define the following terms:
1. Who are my clients?
2. What are my clients’ needs?
3. What products and services will I use to satisfy those needs?
Stage 3 – Investment Philosophy
OBJECTIVE: To define the services, products and strategies that you offer to differentiate you the most, and set you apart, from your competitors, while best serving your highly valued clients.
Note: Don’t confuse your Mission Statement with your Investment Philosophy. Although not required, you may want to write a separate Investment Philosophy, as a set of guiding principles that inform and shape your investment decision-making process. Keep in mind that this stage best be brief and to the point. This is not the place for goals or actions; merely objectives.
Stage 4 – Longer-Term Goals
2-3 Year Longer-Term Projects
OBJECTIVE: Define specific goals and objectives that relate to your Mission Statement.
Goal-setting is a result of conscious, deliberate planning for achievement and acting to bring our goals into reality. It is one of the strongest human forces for self-improvement. Without specific, written goals, our efforts are often neither focused nor directed. Written goals force us to clarify our thinking and serve as a basis for measuring goals. Please make sure that you are creating SMART goals – defined as Specific, Measurable, Attainable, Realistic and Tangible – the beginning of successful achievement. The following metrics should be part of your goal planning:
1. Commissions generated broken down by year.
2. Assets gathered broken down by year.
3. Asset management
4. Value-added client services.
5. Team building and/or team management
6. Referrals.
7. Target Markets.
8. Time Management
9. Computerizing your business
10. Product Knowledge
Your objectives are (1) to crystallize your thinking in terms of increased in net new assets, production and new accounts, and (2) to look at developing various target markets via relationship building, providing new services to clients and establishing benchmarks for future success.
Stage 5- Short-Term Goals
6 Months – 1 Year
OBJECTIVE: Set yourself up to win!! Remember to keep your goals SMART
(SPECIFIC, MEASURABLE AND ATTAINABLE, REALISTIC and TANGIBLE)
Short-term goals should be a direct reflection of your long-term goals. There should be at least one if not several short-term goals listed for each long-term goal. You can start by carrying forward your commission and asset gathering goals for this year from your long-term goals. From there, you need to go through each long term goal and develop several goals that can be completed in the next 12 months that will work toward the achievement of that one specific long term goal. This may require some brainstorming but remember the more thorough you are in this stage, the easier your plan will be to execute. Please remember that you need the small victories. It would be much wiser to achieve the goal in 6-8 months and raise it then to set a goal that’s unattainable. This is the time to identify projects that need to be implemented.
That’s it for this week – let’s talk again soon – good luck in the coming days. See you next week!!
With sincere and deep appreciation,
Don
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