Get Your Year in Gear “A 12 Week Campaign for Your 2012 Strong 1st Quarter Launch”
12 Key Strategies for Your Success
More Profit in Less Time, with Less Stress and More Joy
Welcome back, for Week 7
Set up a consistent and systematic marketing program – overall design
Marketing – our future rises and falls to the degree that we are masterful and successful in this arena – I’ve always love the definition and the challenge provided by 50+ books Guerilla Marketing author Jay Conrad Levinson – “marketing is the truth made fascinating”
We’ve all heard it – getting to the right people at the right time with the right message and the right services. I think we also know that there are hundreds of ways to approach this – in fact, you can visit our comprehensive workbook here, titled, “Create a Low Cost Marketing Engine”.
And here’s the main point that I want to communicate with you, after thinking about this further over the last couple of months – determine 2-3 strategies that you can set up and follow for the course of at least the next 90 days (or even one year), that you can develop depth, mastery and momentum for all of your marketing efforts. My conclusion is that nothing beats the following 3:
- Speaking, via 15-20 minute “sweetheart talks” following by a 5-10 minute Q&A.
- Referrals from both Centers of Influence and Delighted Clients, who become advocates
- Strategic Alliances and Networking
For the most part, these are personal contact, face-to-face strategies and processes, which all other marketing methods, like social networking, newsletter of all kinds, articles, emails, etc can feed into, fuel and support. Our goal is to create a funnel that propels your marketing engine.
#1) Public Speaking as a Marketing Tool? I always loved Toastmasters where “I get to practice like I’ll play” – well-organized and professional – see if you can find a fun club to test drive and develop your talks. www.toastmasters.org – and speak to whom, where? How about:
- Rotary Clubs and other Social Service Clubs are always looking for brief Guest Speakers
- Conferences and Association Meetings, along with your own mini-workshops
- “brown bag” luncheon office visits, at places where your potential clients gather/work
#2) Referrals? To be covered in much more detail, in one of our upcoming e newsletter issues.
#3) Strategic Alliances and Networking?
An idea for healthy Strategic Alliances? Check out The Alliance-Ability Checklist and this book
And a biggie for Networking? Business Network International (aka BNI) – you must know this?
www.bni.com – the World’s Largest Business Networking Organization
And I am sure that you’ve discovered & utilized many other methods and resources. Let’s talk!!
Additional Bonus suggestion – recommended book/reading?
one last FYI, that might be helpful – a different discipline and business, with similar principles
Million Dollar Referrals: The Secrets to Building a Perpetual Client List to Generate a Seven-Figure Income [Paperback] Alan Weiss (Author)
Editorial Reviews
Product Description
Build a million-dollar business out of untapped referrals!
Alan Weiss has taught thousands of people how to put their expertise to work through consulting, speaking, and coaching. Now, in Million Dollar Referrals, he takes it to the next level, giving you the tools to leverage relationships with current clients—and grow your business exponentially. Million Dollar Referrals reveals Alan Weiss’s powerful system for cultivating relationships and generating more business than you ever thought possible. Learn how to:
- Build sincere, trusting relationships with current and past clients
- Tailor your referral requests to the personality of the client
- Identify opportunities to communicate the value of your services
- Stay in touch throughout the year—with everyone
- Build a repository of references, testimonials, and other referrals in writing (or on video)
About the Author
Alan Weiss, Ph.D., founder of the Summit Consulting Group, Inc., is the recipient of the Lifetime Achievement Award of the American Press Institute and an inductee into the Professional Speaking Hall of Fame. He has also been named a Fellow of the Institute of Management Consultants. Weiss has written more than 500 articles and 40 books, which have been translated into nine languages, including his bestseller, Million Dollar Consulting.
Assuming that you are committed to beating the odds, this is all worth a conversation, yes?? J
That’s it for this week – yes, let’s talk again soon – best in the coming days. See you next week!!
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