To all our highly valued clients and acquaintances:
We are quickly entering the faster-paced season of “Back to School, Back to Work”
What is most important to you right now, personally? Professionally? What is your most compelling “yes”, that you really want to make sure you get done, no matter what? What other objectives may need to be moved to a written “not-to-do” list until further notice?
Now’s the time to ensure that a smattering of “Good” doesn’t stop you from getting to your “Great”. As you envision how you want to complete your year and wake up on New Year’s Day 2023, we encourage you to claim and stand your ground with indisputable determination to see it through and push it over your proverbial, beat your best-ever top.
(We also think it makes for much happier, year-end holidays 😊😊)
So, for The Balance of 2022, What is “Your Most Important Goal”??
What do you have to do to finish 2022 well & enjoy your process??
Setting Ourselves Up for Success and Fulfillment for Today’s Times
What do you most want to gain from your business activities and how do you see that that will make the biggest difference for you for many years to come? What’s your plan?
Over the next few months, we will be offering briefer messages with links to other field-tested, tried-and-true productivity resources for you to put to good use for your work.
Our intent is to serve your focused efforts for the strongest possible year-end finish, as a highly productive crescendo for 2022, as well as to create momentum going into 2023.
Our focus is on what we can control, regardless of any circumstances or the economy.
A brief outline of what we’ll cover in the coming months, until 2023
- Creating your highly effective and comprehensive 2022 year-end marketing plans.
- Optimizing your post-Labor Day Weekend networking opportunities for fall season.
- Optimizing your referral request opportunities as we head into 2022 holiday season.
- Optimizing your client appreciation communications in prep for 2022’s Thanksgiving.
- Optimizing your 2022 year-end wrap up challenges and 2023 planning opportunities.
“The aim of marketing is to know and understand the customer so well that the product or service fits him and sells itself.”
– from “the founder of modern management”, Peter Drucker – quoted in 1973
Here are resources you might add to your buffet of marketing ideas:
#1) Don Sardella Workbook #7 – Create A Low-Cost Marketing Engine August 2022.pdf
#2) Maximizing Revenues in Uncertain Economic Times – September 13, 2022, in NYC.
(You can receive an audio recording for the same fee if you can’t make the date)
#3) “Master Your Marketing” Fireside Chat w/ Lisa Larter & Alan Weiss – July 2022
More than 600 people signed up for this informal session in which they spoke extemporaneously about concepts from their new book, Masterful Marketing.
They have decided to provide the recording with their compliments.
https://www.youtube.com/watch?v=VREi6UcKJf0&ab_channel=LisaLarter
#4) Book suggestion: This Is Marketing: You Can’t Be Seen Until You Learn to See
#1 Wall Street Journal Bestseller and Instant New York Times Bestseller
A game-changing approach to marketing, sales, and advertising.
Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books.
He is the inventor of countless ideas that have made their way into the biz mainstream
You can do work that matters for people who care. This book shows you the way.
To help you with your plans and the execution of your best ideas:
Don-Sardella-5-Fundamentals-of-Time-Use-MAY-2016.pdf
https://www.donsardella.com/your-time-or-your-life/
One Page of Business Planning Ideas August 2022
One Page Business Plan Template August 2022
Your 90+ Day Goal Sheet for Balance of 2022
Know there’s no absolute guarantee, and you can increase your odds.
You are the brochure. Model what you are advocating and before you advocate it.
Secure your gifts of freedom, strength, personal power, creativity, and peace of mind.
Do whatever you have to do to take the best possible care of yourself – Your #1 Client!
Capacity building is name of growth game – be employable, not a JOB (just over broke)
You can build your own ARK – healthy self-reliance that’s truly buoyant, no matter what.
A final bonus idea, for today (one for the road?? 😊😊)
Steal Like an Artist: 10 Things Nobody Told You About Being Creative
I recently finished reading this book. Ever see it? It’s one of the best books I’ve ever read on being creative. It had me laughing out loud, never mind all the inspirational ideas. Given that it’s a very easy read, I intend to read it again in the weeks ahead.
“Success is peace of mind, which is a direct result of self-satisfaction in knowing you made the effort to become the best of which you are capable.”
– John Wooden (one of the most revered coaches in the history of sports)
Always looking to serve you with productive and revenue generating ideas.
Don,
